Questionnaire Results and Analysis

Here are the results of my questionnaire. 

For the first question, I asked the respondents how old they were. This was so I could gain an idea of what music different age ranges listened to and what magazines they read. As seen on the chart, over half the people I asked were between 16 to 19, and the next best was 20 to 29 . I wanted to ask many young people as I fall into that category and feel I could make a magazine better if it was targeted to someone of my own age. However, I perhaps should have asked a broader range of people as it won't just be young people buying my magazine. 

The next question was asking how often respondents listened to music. which was asked to give me an idea of just how popular music is. As expected, 60% of respondents listened to music for over 7 hours a week. This question also provides some information later in the questionnaire which gives me more data to help create a good magazine.  

In this question, I have found that 90% of respondents listen to music every day. This represents how music is part of everyday life, and that is something I would like to tap into with my magazine; if I can create a magazine that is up to date with trends and charts such as Billboard, then customers will be able to relate to it as well as come back for more updates.

The fourth question I asked was very important in figuring out what genre and audience to aim my magazine at. As seen on the bar chart, the most popular choices were Pop, with 35% of the vote, followed by Rock and Hip Hop, with 25% each. These are arguably the three most dominating genres in modern music, so I would like to try and appeal to at least two of these genres in my magazine. 91% of the 16 to 19 year olds that I asked chose Pop or Hip Hop as their answer, which means that I will likely aim for Pop and Hip Hop genres due to this being popular in my target market.

The next set of questions I asked involved music magazines themselves, One result that surprised me was that many people had not read music magazines! This means I need to make sure my magazine is well promoted to my target market in order to generate some interest. This also emphasizes the importance of choosing a good distributor for my magazine.

The sixth question |I asked required the respondents to choose their most read genre of magazine on average. The most popular choice was Rock, followed by Pop, This is roughly what I expected as Rock has got many different magazine choices, and the target market of many rock artists are used to buying classic magazines; for example my parents, who have back issues of NME from the 1970's.

The final question I asked was used to determine what magazines specifically are popular today. This was used to help me choose what magazines to analyse in the next section of the coursework. The most popular choice was Billboard, which was selected by eight of the twenty people asked, followed by the rock magazines. All of the people that chose Pop in the question before selected Billboard on this question, which shows me that Billboard is a market leader in the genre and should be analysed. I will also look to analyse Q magazine as it came in a joint second with Kerrang!, but I feel as if my magazine would be more similar to Q in styling.