I would look to market my magazine to young people aged
between 16 and 29, because this was the most popular category in my
questionnaire, and many people in those categories answered that they liked pop
and hip hop music the best. This means that they would be the most likely to
purchase my magazine. Because of this, I would look to sell my magazine in
local newsagents and supermarkets that are near schools and universities, as
that is where a high proportion of my target market are.
In order to appeal to that sort of market, I will need to create stories and articles that would interest people as young as 16. To do this, I would look to have as many interviews or articles about popular artists in and around the charts as they have a lot of influence over young people.
In terms of advertising, I would look to have a few TV adverts as this is a very popular medium used for advertising, and is used by almost all young people. In terms of channels, destinations such as MTV and 4Music would be suitable as they are applicable to music, and during shows like the X-factor on ITV as that is also music related. These are also programmes that my target audience may have an interest in; if they are enjoying the music they see on TV or the radio and are shown an advert for a new music magazine, they may be more encouraged to go out and buy it.
In order to appeal to that sort of market, I will need to create stories and articles that would interest people as young as 16. To do this, I would look to have as many interviews or articles about popular artists in and around the charts as they have a lot of influence over young people.
In terms of advertising, I would look to have a few TV adverts as this is a very popular medium used for advertising, and is used by almost all young people. In terms of channels, destinations such as MTV and 4Music would be suitable as they are applicable to music, and during shows like the X-factor on ITV as that is also music related. These are also programmes that my target audience may have an interest in; if they are enjoying the music they see on TV or the radio and are shown an advert for a new music magazine, they may be more encouraged to go out and buy it.
For my music magazine, I would like Bauer Media group to be
my distributor. Bauer Media Group is a
European-based media company based in Germany that owns a portfolio of more
than 600 magazines, over 400 digital products and 50 radio and TV stations
around the world. Because of their size and reputation, I think that Bauer
Media Group would be very suited to market a music magazine focused on popular
music. They own 4Music as well as many radio stations such as Kiss, who operate
in a similar market to what I want to work in. This also adds the opportunity
for synergy between types of media which is good for all parties involved.
In my magazine analysis, I mentioned how Billboard was a very popular magazine that also had a large online presence. However, Billboard's magazine is mainly targeted at the USA, while the online version is accessible to anyone worldwide. This provides me with a gap in the UK market for a magazine of Billboard's style that can be sold widely in shops, which could greatly influence sales of my music magazine positively.
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